Digicel on Wednesday, July 1 announced an epic campaign called ‘Flip It To ATI’, in support of the telecoms company partnership with the ultimate party weekend, Appleton temptation Isle (ATI), which hit the Negril Hip Strip on August 5 - August 9.
After three- year hiatus, the Alex Chin-led Absolutely Entertainment and Appleton Jamaica Rum as come together to stage the 2009 renewal of the largest party weekend and Curran wants everyone “Flipping it to ATI”. She said Digicel would be doing some crazy giveaways on high-end flip phones, as well as giving them away at ATI lead-up parties and during the weekend.
The company’s sponsorship manager, Shelly Ann Curran, made the announcement at the exclusive media launch of ATI, held at Carlos Café, and said that big things are going to happen in support of the campaign, which boasts energy god Elephant Man as the spokesperson.
“The campaign is a fun and energetic one, so we brought on Elephant Man as the campaign spokesperson because he embodies everything this campaign is about,” said Curran. She also explained that Digicel would be having their own ATI lead-up events. “It’s going to be crazy in the Quad Nightclub every Friday, starting on July 3, with Flip Fridays. There, we’ll be giving away credit, some hot flip phones, and you can even register for a chance to be in the Digicel VIP down in Negril. We’re also taking Flip It Fridays to Montego Bay to the ATI Pier Pressure parties in Montego Bay.”
Curran did mention that the cutting-edge telecoms giant would be present in Negril in a “major and stylish way” as Appleton Temptation Isle treats party lovers with 11 intense events and immerses them in a sea of never-ending Appleton and great music, on the world famous Negril hip-strip.
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