Morgan Heritage lights up Billboard with Perform and Done video premiere

Perform and Done, the smooth, straight talking, reggae/dancehall single from Morgan

Heritage’s upcoming album, Strictly Roots, had its highly anticipated music video premiere online at music bible, Billboard.com, last Wednesday, to much acclaim.

The music video for Perform and Done is a modern day Cinderella story which borrows its sub plot from the quintessential dancehall movie, Dancehall Queen, and features a street vendor who transforms herself into a dancer to enter and subsequently win a dance contest.  Filmed on location at the popular Mojito Mondays event in Kingston, Jamaica, the storyline undoubtedly captures the essence of the lead single, which was produced by renowned BBC One/BBC 1Xtra's Seani B and Don Chandler,

In reference to the song and the music video, Billboard.com noted: “The romantic song blends roots reggae with some more contemporary dancehall influences, taking the traditionally mellow genre onto the dance floor. Appropriately, the video features an underdog triumphant in a Kingston dance contest.”

Quite pleased with the work of director William Richards and the entire Image Development Studios team, Morgan Heritage states, “Perform And Done is the music video that pushes the envelope for Morgan Heritage lyrically and visually. Krystia Rhodes and her team wrote a fantastic treatment to highlight this creativity and they executed their vision perfectly. The goal is to captivate a whole new audience that would not typically watch a Morgan Heritage video. Our hope is that our existing and new fans appreciate our artistic expression.”

Meanwhile, the internationally acclaimed sibling group has announced the release date of their anticipated Strictly Roots album.  Already deemed a classic by music industry insiders, it will be released on all major digital platforms April 20, 2015 and physically April 21. Strictly Roots comprises an array of 13 memorable tracks fusing both reggae and dancehall such as the hit single Perform and Done, Child Of JAH featuring Chronixx, So Amazing featuring J Boog, Jemere Morgan and award winning drummer Gil Sharone and  Put it On Me. 

Morgan Heritage, which has established themselves as the premiere live group on the reggae circuit, will be kicking off the Strictly Roots tour on April 8th in Washington DC and wrapping up in Las Vegas, NV on April 27. The tour also features third generation ambassador from the Morgan family, Jemere Morgan, as a special guest.

Tickets are currently on sale and can be purchased here: http://morganheritagemusic.com/tourdates