Left - I-Octane
and right - marketing manager for golden eagle Peter Plummer
|
Kingston,
JAMAICA: - When
you see reggae/dancehall star Byiome ‘I-Octane’ Muir these days, chances are
he’ll be wearing a pair of spanking new, Italian-made, Golden Eagle
shoes. That’s because the in-demand, multi-award winning entertainer
recently signed a deal as the official ambassador for the trendy footwear
brand.
The signing
which took place Wednesday, November 18 at Sunset Beach in Montego Bay, was a
private affair attended by all the key players, including marketing agent Peter
Plummer, along with I-Octane and his manager, Ray Alexander. Man of the moment,
I-Octane was like a child in a candy store as he indulged himself by
trying on several different pairs of Golden Eagle shoes in an effort to
decide which pair to wear for the signing.
“I feel
really good about endorsing this shoe brand,” stated a beaming I-Octane, who is
also the brand ambassador for Digicel and Busta.
The shoes,
which I-Octane emphasized “are the ultimate in comfort, fashion and style” are
available island-wide and although relatively new to Jamaica, the brand has
stamped its name throughout Asia, Europe and the Americas as a brand to contend
with in men’s fashion, since its inception in the mid-1980s
“Golden
Eagle selected some of the best fashion designers out of France and some world
renowned shoe designers and shoe engineers out of Italy to create and
design our foot wear to ensure style, safety, and durability,” marketing agent
Peter Plummer explained.
Golden
Eagle, which was introduced to Jamaica in 2009, has its main store and
headquarters at Sam Sharpe Square, Montego Bay. Over the years, the
management has been approached by various agents of athletes and entertainer
from the music fraternity negotiating endorsements deals. One was never
negotiated until now.
Meanwhile,
I-Octane who recently returned from a successful tour of Europe, is literally
working hard in the studio. His latest dream project sees him building his own
recording studio, Conquer The Globe, which, incidentally, is also the name of
his personal backing band.
“Over the
years, I have worked with various producers and at different studios, but the
time eventually comes when you want your own. I am not saying that I won’t be
working with other producers in the business, because that would be arrogant,
but having my own studio will enhance my creativity and give me more
flexibility. Team I-Octane is ready to conquer the globe,” he emphasised.
ninest123 16.03
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