Summer is hot like lava with DJ Sunshine’s Wul Dem Riddim

Kingston, Jamaica: - Irie FM radio disc jock and music producer, DJ Sunshine is blazing the summer with the riddim that is pure liquid lava, the unquenchable Wul Dem.

The bouncy and gritty Wul Dem is as unstoppable as it’s irresistible and with a summer that is hot like lava, the Wul Dem is the only elixir specially designed to quench the heat in an unique way. With mega heat pitching from the man himself, I-Octane, and delectable goodies from  other big names in the dancehall, mainly Mavado, Vybz Kartel and Alkaline, things are bubbling and on the verge of boiling over.  

I-Octane creates the perfect storm to ride out this scorching riddim with the in-your-face, totally unapologetic single, We Run The Flipping Place and Mavado’s Duh Weh Yuh Want is a statement that is just as potent. Enter incarcerated dancehall superstar, Vbyz Kartel, bearing a sign that says, Nuh Play Round Wid Fyah, and symbolism meets reality in a spectacular fashion. And, not to be outdone is Alkaline, in his typical fearless and hypnotic manner with a single featuring Ikel Marvlus, in which he calls out  “ole centipede and all di Claffie dem”, and simply says it like it is.

It’s really difficult to say which single has the edge, because all the songs on the riddim are enjoying super high rotation on radio, in the dance and at clubs and music lovers are proving to have an insatiable hunger for the Wul Dem.

“Everybody a Wul Dem fi di summer,” is how once popular disc jock enthusiastically described the gravitational pull of the riddim which is produced by DJ Sunshine for Yellow moon Records. “It’s insatiable … and it in perfect harmony with the scorching heat of the summer,” he concluded.

DJ Sunshine, while being pleased with the furnace that has been created, admits that she is a bit in awe of the speed at which the Wul Dem has penetrated the marketplace. “From conception, I could feel the irresistible pull and energy of this riddim and I knew that the Wul Dem would be big, but this is just ridiculously massive,” she declared.

All stakeholders unanimously agree that the Wul Dem riddim is running the flipping place for the summer of 2014.

DJ SUNSHINE IS THE HEART OF THE PARTY

DJ Sunshine is at it again, this time she is making big waves with her latest single and video Heart of the Party.
The video which was directed by Karl Durrant on the Stashment Records label has made big inroads since it was premiered on OnStage a few weeks ago.

The video made its debut on CVM’s Hitlist in the number two position, it is also enjoying rotation on major telvision local cable channels.

Commenting on the success of the video, DJ Sunshine says she is pleased that the song and video has been embraced by music lovers.

“Honestly, even I am surprised that it made its debut on the chart one spot away from the top spot. It just goes to show that when if you take the time to do something right, it will pay off,” she said giving credit to the creative team she worked with on the video.

In Heart of the Party is DJ Sunshine as you have never seen her. A fun, jazzy effort the video depicts Sunshine kicking back with her crew and indeed showing that she is the heart of the party. In the video Sunshine totally abandons her disc jock persona and ‘bruck out’.
Heart of the Party is all about flossing, having fun and throwing away all inhibitions! This is made clear in one scene where Sunshine put on some sensuous moves in a skimpy outfit.
“I wanted the sense of fun to come across in the video…after all that’s what the music should be about,” commented Sunshine on her latest effort.

“What can I say, the title says it all ‘heart of the party’ – and to be that there must be a lot of vibes and fun involved,” the Irie FM disc jock teased.

Heart of the Party has been receiving a lot of hits on YouTube and the promoter/producer/deejay/disc jock can’t wait to get busy on other projects.

“There definitely will be no holding back. I have a lot more to bring to the table…so watch out!” promised Sunshine.