Rocking roots reggae artiste, Warrior King, possesses that distinctly authentic reggae sound and feel which ensure that he remains a crowd favourite, whether at home, in North America, Europe or the Caribbean.
Currently on an arduous six-week promotional tour of the US -- which sees him scheduled to perform at smaller, intimate venues as well as big-name festivals, while making time for video shoots and interviews with the press -- the musical ambassador is waving the flag high as he fills the venues with his presence and his wholesome messages of love, unity and diligence through song. Armed with two new tracks, Ain’t Giving Up, and Same Source, from his work-in-progress album, Rootz Warrior, the Virtuous Woman singer makes no secret of the fact that promotion is the name of the game.
“It is important for us as artistes to get directly involved in promoting our music. We need to always keep close to our fans and the media, because ultimately they are a vital part of the support structure that we depend on to successfully build our brand,” Warrior King said from his hotel in Nevada City, California, where he gave an awesome performance on April 20.
He and his management team have high hopes for this upcoming album and are very pleased with the response being generated so far, and point to the video for Ain’t Giving Up amassing close to 50,000 Youtube hits in a little over a month as an excellent indicator of the music gathering momentum. Ever conscious of the need to always give that little extra bit of himself, Warrior King has been wooing fans since the start of the tour, which kicked off on April 11 in San Diego, California. He has so far been enjoying close-to-capacity houses and reports from various news outlets have been favourable.
“All the shows so far have gone fabulous,” a member of the artiste’s management team stated, adding that in Santa Cruz the house was packed and Nevada City, California, there was very little standing room available.
“The audience, who all know King well, engaged in a sing-a-long with most of his tracks. The new Ain’t Giving Up surprised them, and enthralled them too. Same thing when King performed the new Same Source track,” he added.
Warrior King noted that he was also very happy at the feedback out of Jamaica where the single Ain’t Giving Up is in rotation and enjoying massive love, especially from radio.
“I am out here on the road trying to build on the foundation and the love that I am getting from home is keeping me warm. Thanks to all the disc jocks and everybody a yard,” he said, adding that he was eagerly anticipating his next show in Jamaica, which he promises will be “soon”.
Warrior King’s US promo tour continues with five confirmed dates for May, ending with the spectacular “Best of the Best” Festival at Bayfront Park, Miami Beach, Florida on the 24th, after which the artiste returns to Jamaica.