July 21, 2009


Flamboyant deejay Elephant Man, with his “colour colour” hair, fashionable designer styles, sometimes completed with a shoulder bag, is the responsible mastermind behind reuniting dancehall music with fun.
Elephant, with his signature style, has been promoting innocent, trouble-free dancing, a vital element that’s been absent from the culture and most often replaced by a new wave of artistry who glorify a bad man, bad mind persona in their records.
Among his top dancehall anthems are Signal The Plane, Pon Di River Pon Di Bank, Log On, Higher Level, Get Jiggy, Gully Creeper and Nuh Linga.
And as the lisped-tongued Ele says, “Everybody know say a me put the dance back in dancehall.”
Now it’s Reggae Sumfest time and the dancing king is in top form and ready to take it to them from all angles.
With his single perched comfortably at the top of Riche B’s Music Countdown Chart and Hallelujah at #8 on the Hype TV Top 20 Singles Chart, Ele is surely kicking up quite a bit of dust.
As the spokesperson for Digicel’s energetic Flip It to ATI campaign, Elephant Man is a staple on the very creatively designed invitations and flyers.
Of the partnership with Elephant Man, Digicel’s senior sponsorship manager Shelly-Ann Curran stated, “It was the perfect synergy. We needed someone who could aptly portray what this campaign and Elephant Man was perfect.”
Ele is quite happy to flip it and the energy god says he will be doing quite a bit of ‘flipping’ both at ATI and Reggae Sumfest.


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