June 13, 2010


Digicel has signed on as the official telecommunications sponsor for Reggae Sumfest for the 10th consecutive year. In what is gearing up to be a truly exciting season, Digicel has promised to deliver "superior value and amazing offers" to its over two million customers and Sumfest patrons, a release from the company said.
"Reggae Sumfest is a staple in Jamaican entertainment and Digicel is excited about our 10th year of partnership with what is truly the greatest reggae show on earth and this is a testament to Digicel's commitment to supporting our culture and our heritage," commented Shelly-Ann Curran, senior sponsorship manager at Digicel, about their involvement.
Reggae Sumfest 2010 will take place from July 18 through 24 in Catherine Hall, Montego Bay and organisers have already confirmed some of the most talented local and international artistes to be on its line-up.
"Last year Digicel brought Divas of Dancehall campaign to Sumfest patrons, which was a huge success. This year will definitely be bigger and better," Curran continued.
When asked what Sumfest patrons can expect from Digicel this year, Curran shared that cellphone manufacturer and innovator Motorola is on board with them this year and will be an integral part of the company's marketing campaign around Sumfest.
"We can't let the cat out of the bag just yet, but what I will say is that it will be explosive, it will be everything that an energetic, hip, and cutting-edge-out-of-the-box brand like Digicel could conceive, and something that we will deliver with Motorola," Curran said.
Among the acts confirmed for this year's Reggae Sumfest are Chris Brown, Shaggy, Beenie Man, Tarrus Riley, Queen Ifrica, Jah Cure, Elephant Man, I-Octane, Assassin, Konshens, Stacious, Chino, Tessanne Chin, Gramps Morgan and Tifa.


Rising singjay, Destiny, is one girl who makes no bones about ensuring that she grabs a position on the much-talked-about “look good chart”. In her newest single, entitled Duppy Bat, she shouts it out loud that she proud of her false hair and false eye-lash.
Just seeing the title of the song without listening to it could make one walk away with the wrong impression, but one listen clears up any confusion. In this song she warns girls not to “mek nuh bwoy tek oonu fi nuh duppy bat”. A ‘duppy bat’ is a girl who makes no effort to ‘fix up’ herself by putting in hair extensions, weaves and other “niceties of life”.
Destiny fiercely defends the wearing of “hair and false eyelash” as she recounts her trip to the wholesale and her efforts at bartering wiht the ‘Chiney man’ as she stocks up on her necessary goodies. She makes it clear that no matter how unattractive a girl may be — “Gal coulda ugly, face big like pig” — it is possible for her to look good.
According to Destiny, this song is just a reflection of what goes on day in day out, and it’s not just about ghetto life or uptown and downtown.
“All women, regardless of where they come from, try to enhance their beauty. Even those who you didn’t think would wear false hair, when you check it out they are the ones who have it in, although some of them try to disguise it. This song is also telling those girls who would want to try to experiment, but are afraid, that there is nothing wrong with wearing false eyelash, for example,” Destiny says.
According to her, it’s all about making a fashion statement and no woman should look like a ‘duppy bat’.


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