As deejay Konshens continues his mission to place emphasis on the business side of the music business, he recently struck a deal with Khool International to exclusively handle all his bookings in Jamaica.
According to the artiste, he had meetings with a few booking agents and subsequently made the decision to sign with Khool, as he was impressed by the entity’s level of professionalism.
“In discussions, I felt that this was an agency that understands the economic climate we are now living in and takes the needs of the artiste and the promoters into consideration. I didn’t get the impression that they were just all about making a quick buck,” Konshens said of the Ray Alexander-led company.
Khool will also be doing bookings for the artiste in the Caribbean and the rest of the world on a non-exclusive basis, and will be focusing exclusively on all public relations activities concerning Konshens.
Over the past 15 years to the present, Alexander has built up an impressive list of clients. These include artistes such as Anthony B, Anthony Red Rose, Beenie Man, Buju Banton, Ce’Cile, Coco Tea, Da’Ville, Denroy Morgan, Demarco, Elephant Man, Etana, Flippa Mafia, I-Octane, Lady Saw, Macka Diamond, Mad Cobra, Main Street Crew, Queen Ifrica, Shaggy, Spice, Stevie Face, Tanya Stephens, Tony Rebel and the group TOK.
Khool has represented companies including Big Yard, Call Me Sham, Main Street Records, Kings of Kings Records and the New York-based VP Records. Producers, too have taken advantage of the service proved by Alexander and his company, much to their satisfaction. Danny Browne, Richard Browne and Q 45 have all at one or another have been pleased to do business with him.
Alexander stated that he has always been impressed with not only the standard of Konshens’ work, but the artiste’s overall deportment and his dedication to his career.
“Khool is pleased to welcome Konshens into the company. With his combined talent and his discipline, he is an excellent role model and will easily fit into the camp,” Alexander stated.