In 2008 deejay Konshens announced that he was a Winner … and many will agree that he was definitely on point. Smoothly transitioning from upcoming artiste to established act, throughout the past three years the artiste has been making conscious moves musically and his recent single, Forward is a testament to this.
Replete with no-nonsense lyrics, this up-tempo song with the highly infectious beat is in-your-face in a respectful way, and clearly speaks to the artiste keeping his focus and making huge strides in his career. Konshens declares that he is ready to “drop every link whe no have no ambition” as he moves “forward, forward”. And he is also ready to kick off any door – “no more knocking/time fi kick off door” – that has prevented him from moving forward.
Of course, on another level, Forward a Cash Flow production on the Bus Stop riddim, is also a money tune. But Konshens acknowledges this in the line – If you tiad fi hear money song/ lock off a di money programme.
Having scored with songs such as Winner, Rasta Imposter, This Means Money and Good Girl Gone Bad (with Tarrus Riley), Konshens has demonstrated that his success is no flash in the pan. With Forward, the artiste is skillfully positioning himself in the dancehall for 2011 as he gives fans another song that they can easily relate to.
“The taste of success is the sweetest thing I have ever enjoyed. You don’t need a spoonful of sugar to make this go down. So it’s in my best interest to prolong this taste in my mouth. Forward is a statement, an intent, an action and a message,” the deejay who recently formed his very own SubKonshus Music outfit stated.
He pointed out that from all indications, Forward is poised to take him exactly where he wants to go.
“The title of this song was no accident,” he informed. “I believe in the power of words and now that we chip in the turbo, I know that Forward will take me right there – forward,” Konshens concluded with a very satisfied smile.