From the busy business district of New Kingston to the hustle and bustle of the
Downtown Kingston arcade, up to the lofty heights of Long Mountain, deejay
Konshens took to the streets with his
video crew to shoot footage for the single
The Cash Flow-produced song, which has been enjoying heavy rotation on radio,
has made its way onto various charts, and has now become one of the most
in-demand tunes in the dancehall. Interestingly, the term ‘forward’ has taken on
new life and energy, in direct response to the impact of the song.
According to Konshens, “Everybody keeps asking me when I am going to do the
video, so I just assembled a team and hit the road. It was a great shoot. The
video director had some crazy ideas and we brought them to life … so now we are
just moving Forward.”
His face lit up as he recalled the vibe as the team travelled along Mannings
Hill Road and then went into the Arcade, where they were welcomed … not mobbed.
“It was just a connection; it was a great people thing and the fellowship with
the ordinary man in the street was unmatched,” said the deejay who has been
emphasizing the importance of staying true to his roots.
In addition to Forward, Konshens has scored big with recent songs such as
Pretty Devil, Do Di Ting, Bounce Like A Ball, Rasta Imposter,This Means
Money, Good Girl Gone Bad (w/Tarrus Riley), Realest Ting and his breakout single,
The video for Forward was directed by Jay Fresh.