JAMAICAN reggae star I-Octane continued to blaze a trail
across North America with back-to- back shows in the United States (US), recently.
The first stop was at Club Warehouse in the DMV (Washington
DC, Maryland, Virginia) metro area on May 17, and the second in West Palm
Beach, Florida, at The Palace the following night.
“When we say ‘ruff up road’ or ‘do road ruff’, there are
multiple meanings, but this is the literal meaning of it, when we go from
handling the business in Jamaica, then travelling to spread the vibes and
touching the people in different places”, said I-Octane, who has amassed an
impressive slew of hit songs in a few short years.
His
mission on this tour is to connect and develop a deeper relationship with his
audiences as he builds his name as a brand that is synonymous with not only
reggae and dancehall music, but Caribbean culture as a whole.
He is currently playing at venues that cater to the Caribbean
diaspora throughout the US, and spends much of his time in the communities,
bonding with his fellow Jamaicans and other Caribbean people.
Digicel/Busta
brand ambassador I-Octane says he is exploring how the people of the West
Indies co-exist in various cities, while maintaining the subtleties that make
their heritage so unique.
“It’s
interesting in these places that the people naturally have done what CARICOM
and other (integration) initiatives in the Caribbean have failed, and that is
to bring unity among each other,” said I-Octane.
In DC, the singjay who always preaches the value of education
in his music, visited Howard University where he met with members of the
Caribbean Student Association at their newly minted Caribbean tree on the
campus.
President
of the association Maygn Wells explained that the Caribbean tree and the plot
where it stands represent a place where students of Caribbean heritage bond in
a spirit of camaraderie in their shared ancestry.
The
association has been active since 1944 and boasts a large membership that
includes Dr. Eric Williams (first prime minister of Trinidad and Tobago), Dr.
Keith Mitchell (former prime minster of Grenada), Percival Broderick (former
deputy prime minister of Jamaica) and the Honorable Dr. Ewart Brown (the premier
and former minister of tourism and transport of Bermuda) among many other
notable professionals.
In
West Palm Beach, aspiring mogul and the show’s promoter Leighton ‘Frass’
Williams, formerly of Hype TV in Jamaica, organised a meet and greet, where I-Octane
discussed his ambitions to be an ambassador for Caribbean culture, specifically
in the reggae and dancehall realm, carrying the torch and exploring various
avenues to push the boundaries and raise the bar for artistes like himself.
He
told media, “I come into each market a day or two early and hold a vibes with
the people. Wherever I go, I make sure I go into the community, support the
local Caribbean business, if time permits, play some football with the warriors
on their garrison like we did last week in Connecticut and just reason with my
people, in general, to get a feel for their trials and triumphs in their new
homes.”
“It’s
important that I gain new fans, but they have to come in an authentic way, I
want them to see the support I get from my base and understand why my core
audience is attached to me. Essentially, my goal is not to cross over, but have
the new people who are now getting introduced to my music and my movement to
cross over to us.”
The energetic Rasta performer continues to garner rave
reviews for his live shows, which have evolved to include a string of new hits
while incorporating the classics which caught the ear of his loyal fan base and
broke him on the scene five years ago.
“I’m
most proud that my show has become interactive, and I love that the people get
a chance to see different sides of me. I consider myself one of the most well rounded
artiste’s reggae music has seen in quite some time and I look forward to my
fans, new and old, growing with me,” he said.
I-Octane is currently working on a documentary to be released
with his forthcoming album. Exclusive content such as clips from the
documentary, videos, free music downloads and merchandise can be viewed on his
new social-media hub. itsioctane.com.