Kingston, JAMAICA: - The equipment is dusted off and ready; the selectors are mentally prepared for combat; their music is all queued up and the crowd inside Club Freeze on Flatbush Ave. in Brooklyn is ready for a steamy, rollicking evening of great entertainment. It’s the inaugural Octane Cup, a competition sponsored by high-riding dancehall singjay, I-Octane, in association with King Fargo Entertainment and Sound clash Fridays.
Since January 2, 2015, sound systems selectors in New York have been enthusiastically pitting their talents against each other as they vie for the first annual Octane Cup. The keenly contested event has steadily gained momentum and fans have been taken on an exciting musical journey through reggae, dancehall and pop music. The format of the competition is that each Friday three sounds have a play-off which is judged by the guidelines set out by the committee in addition to crowd response. It continues every Friday until January 30 at which time the winning sound will receive the trophy, presented by I-Octane himself.
According to King Fargo, “The Octane Cup ‘tun up’! It’s loud. We have been having a wonderful time celebrating the skills of the selectors as they pull out all the stops to make sure that their time at the turntable memorable. We have to commend I-Octane for sponsoring this competition and for showing so much interest in the weekly outcomes.”.
So far, six sounds have played – Trendsetters, King Ramsey and Superforce in the first week and then Generationz, One Don and Brimstone Gold last Friday.
“We have three more weeks and nine more sounds and everybody is on edge,” King Fargo stated.
An upbeat I-Octane said that he was more than happy to sponsor the competition, whose cup is named in his honour. “The sound system is – and has always been – an integral part of the building and shaping of our music, from the days of ska, right up to the present. So this is Team I-Octane’s way of paying tribute to the sound system. We all grew up listening to the sounds blaring in our ears and rinsing out the latest tunes. Every artiste knows the thrill of driving through an area and, just by chance, hearing the sound system playing your own song. So big respect to every selector and sound man and may the best sound win.”
Meanwhile, Team I-Octane is busy in the streets promoting two singles that have already showed great potential, Call Me Over and the Seanizzle-produced Wine And Ride. The charmingly provocative video for Call Me Over was premiered recently on influential urban website Vibe, (www.On.Vibe.com/CallMeOver) to excellent reviews. Kevin "Killavision" Allen directed the video with Ross Lavine of Rkade Media creating the animated lyrics. Creative Director for the video is The Parris Agency.