December 21, 2008
Lady Saw…new dancehall face of Digicel?
It seems Lady Saw is the new dancehall face of telecommunication giant Digicel.
The female DJ has performed at about six recent outside broadcast events where she gave command performances and represented the dancehall fraternity very well.
Lady Saw, who could possibly be on her way to becoming Digicel’s dancehall ambassador in 2009, did not shy away from the query but instead said, “Something is being worked out but I can’t say right now, but everybody will hear when the time’s right.”
Commenting on her performance at the recent Digicel’s Caribbean Cup match between Barbados and Jamaica, the ‘first lady’ of the dancehall said it was a touching moment for her.
“While performing and looking at how everybody was happy and enjoying themselves, it made me felt really proud to be Jamaican. Not only that, while doing the song ‘Jesus In The End’, I was touched to see the Opposition Leader Portia Simpson-Miller embracing her husband and smiling as I sang. I will forever cherish that moment,” Lady Saw said.
After she finished performing, she said that one of Digicel’s top bosses was among other persons who came over and complimented her for giving such a classy and riveting performance.
With respect to the dropping of words by other female artistes who ‘Muma’ said are trying to ‘draw her out’, she said she is not going to come down to their level and get into their passa passa. “I am now in a platinum cabinet all by myself,” Saw expressed.
Since Shaggy released his much talked about new song and music video ‘Bad Man Nuh Cry’, Lady Saw has recorded a female version that is already getting the thumbs up from Shaggy and his camp.
“Shaggy knows that I am capable and that’s why they drew for me and I am comforted to know that my career is still vibrant and very much on track,” Saw emphasized.
For the coming year, Saw will be putting out at least two albums. One of them will feature her new songs and will include among other artistes, veteran singer Marcia Griffiths with whom she did some recent recordings. The second album will be a little more hardcore but done in a tasteful way.
She is also scheduled for two tours of Europe in April and August. It’s definitely going to be an extremely busy year for the DJ who thinks that she has been a bit too ‘laid back’ this year.
“The Digicel events have shown me that I am still a huge force to reckon with in the business so I need to get out of my relaxation mood and start hurt up some people head in 2009,” Saw said.
her latest video Your Boyfriend is #1 on MVP Top 10 Video Countdown on RE TV and #4 on VTX (Video Top 10) on Hype TV.