January 26, 2009
Spice taking rampin’ to safer level
DJ Spice is not an easy dancehall ingredient to ignore for 2009. The raunchy female deejay is also adding some protective flavour to her ramping pleasure.
She will now be the new face of collab colleague Vybz Kartel’s Daggerin’ condom. The music video for Kartel/Spice’s ‘Ramping’ Shop’ which premiered on CVM’s Hitlist Chart at # 1 last week, the single is now #14 on the Jamaica Weekly Music Dancehall Chart and #11 on Hype TV Top 20 Single Chart.
Commercials for the condoms, which are based on the ‘Ramping' Shop’ video, have already begun airing on RE TV and Hype TV.
Spice, who is an avid believer in safe sex, said that she is glad to be a part of spreading the positive lifestyle message. For his part, Vybz Kartel said the choice to use Spice came about as a result of the success of ‘Ramping’ Shop’ and the fact that she is an influential and demonstrative artiste who has a huge fan base.
Kartel also said that Spice has established herself as a force to be reckoned with in the dancehall and would help to enhance his Empire product. Both Kartel and Spice said that it was their duty to spread the safe sex message to every nook and cranny of Jamaica.
One of the various colours, studded condoms will be called ‘Ramp Ruff’ and the other ‘Timeless Dagger’. Daggerin’ condoms have been a hot commodity in the dancehall since their inception, but haven't always been the easiest product to find on the market.