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DANCEHALL/REGGAE MUSIC VIDEOS

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October 05, 2009

VEGAS RACKS UP 150,000 VIEWS ON HIP HOP WEBSITE

• MR. VEGAS BEATS SEAN PAUL, SERANI WITH BUZZ AROUND NEW GALLIS/SASSA STEP VIDEO


Internationally known singjay Mr. Vegas’ latest video Man a Gallis/Sassa Step is generating a lot of excitement on the Internet, generating over 150,000 views on the hip hop website, worldstarhiphop.com.

The website, which calls itself the 'CNN of Urban Video', generates millions of hits per day, and features videos dedicated toward hip hop, rap music, mixtapes, and beefs between rap acts. Mr. Vegas' latest video is his most successful outing so far on that site, surpassing his previous efforts such as I Am Blessed with 32,000 plus views, Daggering with 16,000 plus, and Mus Come a Road with 34,000 views.

The video, which was directed by Jay ‘Game Over’ Will, has been hailed by dancehall music insiders as “one of the best dancehall music videos ever done”, and a major breakthrough in how Jamaican dances are filmed, choreographed and interpreted for presentation in the international marketplace. Most of the popular dancers such as the Jamaican Michael Jackson, M.O.B., Mystic, TNT Squad, Shady Squad and Shy N, the Japanese dancehall king, made cameos in the video.

Mr. Vegas first premiered the video at SOBs club in New York City, NY last week Monday and followed that up with another premiere in Jamaica at the legendary Stone Love Headquarters. .

What is significant about Mr. Vegas’ achievement is that the video, which was shot on a budget of less than US$20,000, has been paying back great dividends, eclipsing – in only four days - the big-budget efforts of Sean Paul’s So Fine video which has racked up 61,000 views so far since its release in June, and Serani’s No Games with 92,000 views recorded since March.

“We’re going all out with this video, it is getting an incredible number of spins on youtube as well and last week when it came out, it was the 73rd most played video on youtube among all musicians and artistes. Things are going well,” Mr. Vegas said.

Mr. Vegas has always had an incredible appeal with the Hispanic demographic, and has appeared on several Reggaeton mixtapes in that community, especially after his Pull Up song inspired Pitbull to score a major US chart hit with Culo which has a similar melody. Mr. Vegas has consistently scored hits in the US marketplace ever since jumping into the spotlight with Nike Air. Songs such as Heads High", had a successful chart run in the UK and a #69 peak on the Billboard R & B chart, and he scored another hit on the R & B charts in the year 2000 with "Hot Gal Today" featuring Sean Paul.

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