August 19, 2010


Outtaroad artiste Ikaya, who is steadily making her presence felt on the music scene, makes her fourth visit to Canada this weekend, where she will be part of the celebratory Jamaica Day activities and then perform in the night at a tribute to slain Voicemail member, O’Neil Edwards.
The Jamaica Day celebrations should have taken place over the Independence weekend but had to be rescheduled owing to inclement weather, thus giving Ikaya a chance to participate on Saturday. The young artiste sees this as a perfect opportunity to multiply her fan base while waving the Jamaica flag high.
“Foreigners have a different kind of appreciation for artistes and Jamaica in general. And with the negative publicity that the island received recently, it is our duty as ambassadors to go out there and do whatever we can to show the positive things about Jamaica. And what is more powerful than music to accomplish this?” Ikaya asked.
She is also eagerly anticipating her performance later in the evening at Sleeveless and Jeans, a tribute dance to the late O’Neil Edwards, whose shooting death earlier this year sent shock waves throughout the music industry. The promoters feel that O’Neil’s contribution to the music should not ever be forgotten, hence this tribute months after his death.
Meanwhile, Ikaya had the premier of her video for the single “Hard Way” two weeks ago. Done under the direction of Scorpio 21, which is quickly developing a reputation for clean, high quality videos, Hard Way is simple and effective while evoking the necessary emotions.
Ikaya declared that she was extremely pleased at the way how the storyboard played out as the message in the song --- there are always dire consequences for wrong choices made -- is one that she feels passionately about, especially as it relates to teenage pregnancy. The storyline surrounds a young boy and girl who refuse to listen, resulting in the girl becoming a teenage mother.
The artiste recently turned in commendable performances at a A St Mary Mi Come From, the cultural show staged by Capleton; Guinness Summer Eclipse at The Jungle night club in Negril, Westmoreland and Reggae Sumfest in Montego Bay.


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